Luxury Watch Brands
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A. Lange & Sohne
Known for intricate complications and spectacular craftsmanship
Year Founded
1845
Headquarter City
Glashütte, Germany
Maison
Richemont
Tier
Ultra-luxury
Arnold & Son
Historical heritage in marine chronometers
Year Founded
1764
Headquarter City
La Chaux-de-Fonds, Switzerland
Maison
Citizen
Tier
Luxury
Audemars Piguet
Famous for the Royal Oak, an iconic luxury sports watch
Year Founded
1875
Headquarter City
Le Brassus, Switzerland
Maison
Independent
Tier
Ultra-luxury
Bell & Ross
Known for square, aviation-themed watches.
Year Founded
1992
Headquarter City
La Chaux-de-Fonds, Switzerland (Company HQ in Paris)
Maison
Independent
Tier
Luxury
Blancpain
Oldest watch brand, known for complicated dress watches and the Fifty Fathoms dive watch
Year Founded
1735
Headquarter City
Le Brassus, Switzerland
Maison
Swatch Group
Tier
Ultra-luxury
Breguet
Invented the tourbillon and renowned for high complications
Year Founded
1775
Headquarter City
L’Abbaye, Switzerland
Maison
Swatch Group
Tier
Ultra-luxury
Breitling
Emphasis on aviation watches, precise and robust
Year Founded
1884
Headquarter City
Grenchen, Switzerland
Maison
Partners Group/CVC Capital
Tier
Luxury
Bvlgari
Diverse luxury goods, jewelry, and watches
Year Founded
1884
Headquarter City
Jura, Switzerland (Company HQ in Rome)
Maison
LVMH
Tier
Luxury
Cartier
Known for its elegance, jewelry, and iconic watch designs
Year Founded
1847
Headquarter City
Paris, France
Maison
Richemont
Tier
Luxury – Famous Jeweler
Chanel
Fashion powerhouse with a line of sophisticated watches
Year Founded
1910
Headquarters
La Chaux-de-Fonds, Switzerland (Company HQ in London)
Maison
Independent
Tier
Luxury
Chopard
Known for high-end timepieces and jewelry
Year Founded
1860
Headquarters
Geneva, Switzerland
Maison
Independent
Tier
Luxury
Corum
Innovative designs and famous for the Admiral’s Cup line
Year Founded
1955
Headquarters
La Chaux-de-Fonds, Switzerland (Company HQ in Hong Kong)
Maison
Citychamp
Tier
Luxury
Daniel Roth
Specializes in high-complication timepieces
Year Founded
1989
Headquarters
Vallée de Joux, Switzerland
Maison
LVMH
Tier
Luxury
De Bethune
Cutting-edge technology with bold but elegant designs
Year Founded
2002
Headquarters
L’Auberson, Switzerland
Maison
1916 Company (Watchbox)
Tier
Ultra-luxury
DeWitt
Watches with “automotive” themes and high complications that can often be found for 1/6th their original retail price
Year Founded
2003
Headquarters
Geneva, Switzerland
Maison
Independent
Tier
Ultra-luxury
Dior
Fashion brand offering elegant and stylish timepieces
Year Founded
1946
Headquarters
Paris, France
Maison
LVMH
Tier
Luxury
F. P. Journe
Craftsmanship and innovation in haute horology
Year Founded
1999
Headquarters
Geneva, Switzerland
Maison
Independent (Chanel owns 20%)
Tier
Ultra-luxury
Franck Muller
Known for complicated and unique watch designs
Year Founded
1992
Headquarters
Geneva, Switzerland
Maison
Independent
Tier
Luxury
Gerald Genta
Gerald Genta was the most famous watch designer of all time. Bulgari bought his brand in 2000.
Year Founded
1969
Headquarters
Geneva, Switzerland
Maison
LVMH
Tier
Luxury
Girard Perregaux
Known for innovations and high-quality watchmaking
Year Founded
1856
Headquarters
La Chaux-de-Fonds, Switzerland
Maison
Sowind Group
Tier
Luxury
Glashütte Original
Fine German watchmaking traditions and craftsmanship
Year Founded
1994
Headquarters
Glashütte, Germany
Maison
Swatch Group
Tier
Luxury
Graff
Known for exquisite jewelry and high-end watches
Year Founded
1960
Headquarters
London, England
Maison
Independent
Tier
Luxury – Famous Jeweler
Grand Seiko
High-precision watches, synonymous with Japanese quality
Year Founded
1960
Headquarters
Suwa-Shi and Shizukuishi, Japan
Maison
Seiko
Tier
Luxury – Famous Jeweler
Greubel Forsey
Pioneering innovative watchmaking and craftsmanship
Year Founded
2004
Headquarters
La Chaux-de-Fonds, Switzerland
Maison
Independent
Tier
Ultra-luxury
H. Moser
Known for minimalist designs and sophisticated movements
Year Founded
1828
Headquarters
Schaffhausen, Switzerland
Maison
Independent
Tier
Luxury
Harry Winston
Renowned for high-end jewelry and luxury timepieces
Year Founded
1932
Headquarters
Geneva, Switzerland (Company HQ in New York City)
Maison
Swatch Group
Tier
Luxury – Famous Jeweler
Hublot
Fusion of traditional watchmaking with modern materials
Year Founded
1980
Headquarters
Nyon, Switzerland
Maison
LVMH
Tier
Luxury
IWC
Known for pilot’s watches and large, legible dials
Year Founded
1868
Headquarters
Schaffhausen, Switzerland
Maison
Richemont
Tier
Luxury
Jaeger-LeCoultre
Known for intricate complications and Reverso collection
Year Founded
1833
Headquarters
Le Sentier, Switzerland
Maison
Richemont
Tier
Luxury
Konstantin Chaykin
Russian brand focusing on unique and artistic timepieces
Year Founded
2003
Headquarters
Moscow, Russia
Maison
Independent
Tier
Artsy luxury
Laurent Ferrier
Emphasis on traditional craftsmanship and elegance
Year Founded
2009
Headquarters
Plan-les-Ouates, Switzerland
Maison
Independent
Tier
Ultra-luxury
MB&F
Artistic and avant-garde six-figure timepieces
Year Founded
2005
Headquarters
Geneva, Switzerland
Maison
Independent
Tier
Avant-garde ultra-luxury
Omega
Known for the Speedmaster and Seamaster collections
Year Founded
1894
Headquarters
Biel/Bienne, Switzerland
Maison
Swatch Group
Tier
Luxury
Panerai
Originally made for Italian Navy, iconic diver watches
Year Founded
1860
Headquarters
Neuchâtel, Switzerland (Company HQ in Florence)
Maison
Richemont
Tier
Luxury
Parmigiani Fleurier
High-end watchmaking, known for restoration expertise
Year Founded
1996
Headquarters
Fleurier, Switzerland
Maison
Sandoz Family
Tier
Luxury
Patek Philippe
Arguably the number one watch brand in the world, period.
Year Founded
1839
Headquarters
Geneva, Switzerland
Maison
Independent
Tier
Ultra-luxury
Paul Picot
Known for precision and high-quality watches
Year Founded
1976
Headquarters
Le Noirmont, Switzerland
Maison
Independent
Tier
Luxury
Piaget
Renowned for ultra-thin movements and luxury jewelry
Year Founded
1874
Headquarters
Geneva, Switzerland
Maison
Richemont
Tier
Ultra-luxury
Ressence
Offers both classical and modern luxury timepieces
Year Founded
2010
Headquarters
Antwerp, Belgium
Maison
Independent
Tier
Artsy luxury
Richard Mille
Cutting-edge materials and high-performance skeletonized timepieces
Year Founded
2001
Headquarters
Les Breuleux, Switzerland
Maison
Independent
Tier
Luxury
Roger Dubuis
An underappreciated brand with bold designs and great movements
Year Founded
1995
Headquarters
Geneva, Switzerland
Maison
Richemont
Tier
Ultra-luxury
Rolex
Synonymous with quality, precision, and iconic designs
Year Founded
1908
Headquarters
Geneva, Switzerland
Maison
Hans Wilsdorf Foundation
Tier
Luxury
Romain Jerome
Although RJ went out of business in 2020, they made some loud, quirky designs in their day
Year Founded
2004
Headquarters
Geneva, Switzerland
Maison
Independent
Tier
Artsy luxury
Tag Heuer
Sporty and precise timepieces with a focus on motorsports
Year Founded
1860
Headquarters
La Chaux-de-Fonds, Switzerland
Maison
LVMH
Tier
Luxury
Tiffany & Co.
Known for elegance and high-end jewelry
Year Founded
1837
Headquarters
New York City, USA
Maison
LVMH
Tier
Luxury – Famous Jeweler
Tudor
Sister brand to Rolex, offering quality at lower prices
Year Founded
1926
Headquarters
Geneva, Switzerland
Maison
Hans Wilsdorf Foundation
Tier
Affordable luxury
Ulysse Nardin
Exquisitely-finished watches with nautical themes
Year Founded
1846
Headquarters
Le Locle, Switzerland
Maison
Sowind Group
Tier
Avant-garde ultra-luxury
Urwerk
Futuristic and avant-garde timepieces
Year Founded
1995
Headquarters
Zurich, Switzerland
Maison
Independent
Tier
Avant-garde ultra-luxury
Vacheron Constantin
The oldest continuously operating watchmaker, and part of the Holy Trinity
Year Founded
1755
Headquarters
Geneva, Switzerland
Maison
Richemont
Tier
Ultra-luxury
Van Cleef & Arpels
Known for elegant and intricate high-end jewelry
Year Founded
1906
Headquarters
Paris, France
Maison
Richemont
Tier
Luxury
Zenith
Famous for precision chronographs powered by the iconic El Primero
Year Founded
1865
Headquarters
Le Locle, Switzerland
Maison
LVMH
Tier
Luxury